New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations
By Sara Shaw • December 14, 2018
Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. The messaging application’s new visitor re-engagement audiences option enables advertisers to retarget previous visitors to their stores and create lookalike audiences based on those visitors. For example, a retailer can target anonymized Snapchat users who visited one of its stores twice over the past month, or a restaurant could do so with anonymized Snapchat users who ate in its location during the middle of the day over the past two weeks.
And advertisers with multiple locations can now mass-target them easily with Snapchat’s new chain locations targeting feature.
A radius around each location for brands such as retailers and quick-service restaurants can be targeted without the need for those brands to create individual pins, allowing for quick scaling of campaigns with goals including raising awareness or boosting visits.