Facebook launches pre-Christmas new shopping features
By Matthew Lyle • October 13, 2015
Facebook is looking to cement itself as a credible e-commerce platform among retailers ahead of the Christmas rush with the launch of new features, including faster landing pages and a shoppable section that curates products.
First up, Canvas which has been positioned as an antidote to issues that currently prevent consumers making final purchases via mobile, namely slow load times on sites that aren’t optimised for the mobile web (which, in other words, require too many clicks).
Now, clicking on an ad in Facebook’s News Feed results in a fast-loading, full-screen page with more information on a product and the option to browse other products. From there, a second click directs users to the retailer’s site. They can also click the ‘Buy’ button in the News Feed ads to purchase a product directly, without leaving Facebook.
Secondly, a new shopping section has been created to allow retailers to pull together different products under one tab within the recently launched ‘Shop’ feature on Pages.