Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing
By Melissa Martin • August 11, 2017
As the popularity of smart speakers grows, the opportunity for brands to tap into voice artificial intelligence is coming to the forefront. Brand marketers are learning to adapt marketing touch points into listening points while search marketers are exploring boundaries within Google Home and Amazon Echo. Although advertising and sponsored search functions have yet to emerge on Google Home, optimizing organic search will allow companies to enter the homes of their customers in a whole new way. Voice AI is still in the early stages, but the technology could evolve into a search-driven commerce machine.