Smart Home Devices Are Giving Brands a Whole New Way to Advertise
By Hannah Wheeless • November 16, 2016
Voice-recognizing devices are all the rage this fall as Amazon, Apple and Google roll out their smart home devices, opening up a new type of advertising for brands to explore. The smart home devices are able to answer questions, provide directions, and some can even call an Uber all by listening and analyzing voices. Brands are utilizing these devices as a way to integrate their name into the answers for everyday questions people are asking and establishing themselves as top-of-mind.