This Payment App Urges Its Young Users To ‘Pony Up’ In New Ad Campaign

Venmo, the popular payment app, rolled out its first major advertising campaign this week using both video and print to reach new users. Their “Pony Up on Venmo” slogan encourages friends to split bills using the app, while the humorous imagery of Venmo users riding small ponies adds a touch of whimsy to the campaign. Since the service has primarily relied on fans sharing the app through word-of-mouth, these advertisements could provide a boost to Venmo’s young user base.

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