Vistar Enhances Out-of-Home Targeting With Brands’ Own Data
By Hannah Wheeless • November 30, 2016
Vistar Media is teaming up with brands to deliver a customized out-of-home ad experience. Brands can share their CRM data with marketing technology company, Acxiom, to combine consumer behaviors with geographic information and target the perfect audience. This new technology will help brands utilize their own data to effortlessly deliver ads to their ideal consumers.