What Brands Should Know About Facebook’s New Virtual Reality Web Browser
By Melissa Martin • October 7, 2016
Facebook has continued to explore the possibilities within virtual reality since the company purchased Oculus in 2014. The social media company’s latest announcement could open up a world of opportunities for brands looking to reach customers in a different medium. Carmel, their new virtual reality web browser, will allow headset users to explore branded sites instead of separate virtual reality apps built specifically by brands.