YouTube’s Fastest-Growing Audience Is in the Living Room and Advertisers Want in
By Melissa Martin • August 11, 2017
Viewership on TV screens has continually grown for YouTube over the last two years, thanks to the increasing number of smart TVs in consumers’ living rooms. Streaming content over-the-top (OTT) allows media companies to reach audiences that may not view advertisements broadcast on traditional cable packages. This return to the big screen has created an interesting opportunity for brands who prefer long-form content to six-second mobile ads promoted on Facebook and Google.