Pizza Patrón Wins PR Award for Controversial Campaign
By Jenny Gregorcyk • June 18, 2014
Pizza Patrón’s impromptu ‘censurado’ campaign sparked a nationwide debate over whether its limited-time pizza offer, La Ch!#gona, was actually a compliment or a curse word. As a result, the La Ch!#gona won Best PR Campaign at the 2014 U.S. Hispanic Idea Awards.