Smartphone Apps Now Account For Half The Time Americans Spend Online
By Melissa Martin • September 7, 2016
New reports confirm that smartphone users continue to ditch traditional web browsers in favor of native mobile applications. App development is a worthy investment considering that 50% of the time Americans spend online comes from smartphone applications. While the most popular apps are generally social media platforms or utilities, Pokemon Go managed to crack the list of top apps in just a few weeks, showing that new players can still make a substantial splash in the app market.