Snapchat’s mysterious ‘snap to unlock’ ads start to pop up
By Sarah Sutton • September 23, 2016
Snapchat marketing codes are starting to appear in the wild, inviting people to scan them with promises of promotional add-ons inside the app. Snapchat has turned the concept into an ad format called Snap to Unlock. Brands put the codes, which look like Snapchat logos, on billboards, in stores or on products for people to scan.