Spotify’s new test lets influencers post Stories to introduce their own playlists
By Sara Shaw • January 21, 2020
Spotify is testing a new Stories feature that will allow select influencers to incorporate video elements into their public playlists. Spotify is also planning to roll this out to other notable names across the entertainment, lifestyle and music industries in the near future. A tool for music discovery, this is not intended for artists to promote their own music. The first set of testers was determined by a variety of factors — including follower count, how engaged their followers are, and how active the influencer in question is on Spotify.
Despite the similarity with other Stories found on apps like Instagram, Facebook, Snapchat and YouTube, Spotify’s goal isn’t to turn its app into another social media platform. Instead, it will rely on the influencers to get the word out to fans themselves using their existing accounts found elsewhere.