State Farm Sponsors Popular Fortnite Streamer DrLupo
By Sara Shaw • January 30, 2019
DrLupo, one of the biggest names and most recognizable voices in Fortnite streaming, has closed a sponsorship deal with State Farm. This marks State Farm’s first sponsorship of an esports athlete. The sponsorship will include support of the stream through branded replays, live in-stream stunts and product integration, event-based remote streams, sponsored giveaways, and social content.
Sponsorships are certainly not new in the esports world — it was reported that some $359 million would be spent in 2018 on esports sponsorships. That said, this does mark a grown-up shift in an industry whose sponsors have traditionally included energy drink brands, Taco Bell and Totinos Pizza Rolls. Part of that has to do with the fact that both the viewership and the popular content creators, particularly in Fortnite, have also grown up.