Twitter is now letting brands sponsor its emoji-like stickers
By Sarah Sutton • August 15, 2016
Pepsi’s massive campaign that uses emojis as a language is coming to Twitter. In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos. Now Pepsi is the first to launch a paid ad campaign using the visuals. The soda brand’s ads include roughly 50 custom-branded stickers that are part of the ongoing #PepsiMoji campaign in 10 countries including the U.S., Canada, India, Mexico and Russia. To use a promoted sticker, users click on the sticker button after uploading a photo. Eight of Pepsi’s branded emojis are then promoted near the top of the page.