U.S. Ad Market Forecast To Spike 6.2% In 2014
By Katie Stewart • June 2, 2014
Web display and search ads will grow 15% in 2014 while TV rises 6.6%, helping the overall U.S. market rise 6.2% to $149.4 billion, according to MoffettNathanson Research. Projections are based on the first-quarter increase of 22% for digital spending and a 7.8% increase in traditional ad spending.