A Swedish Reebok Ad Gave Free Shoes To Anybody Who Ran Fast Enough Past It
By Carlton Wilcoxson • March 4, 2016Sneaker brands have always built their marketing strategy around the impossible: They have to make running look like fun. It’s a challenge, but not an insurmountable one—and brands like Reebok know how to game the system a little bit. That’s what the sneaker giant did in Sweden, created a pop-up outdoor ad on a busy street in Stockholm that challenged passers-by to a contest: If they could run past it at just over 10.5 mph they could take home their own pair of ZPump 2.0 shoes.
The display featured a bunch of the snappy new kicks behind glass that opened up when someone sprinted by fast enough—looks like it gave people a fun reason to dart down the sidewalk in the middle of a busy day. If that’s what it takes to make ordinary people think they’d enjoy running, then a few pairs of ZPump 2.0’s is a small price to pay.