Arby’s Partners with NBC Sports to Entice Football Fans
By Sarah Baker • September 11, 2014
Arby’s Restaurant Group Inc. has partnered with NBC Sports this fall to launch a #TopTailgate contest to entice fans and guests to submit their best tailgating photos and videos via Twitter. A custom video showcasing user-generated content will play every Sunday during the Sunday Night Football online stream on NBCSports.com to explain the contest elements to the audience. Fans and guests of Arby’s will see the new “Meatcraft” advertising campaign during Sunday Night Football games throughout the month of September and on NBCSports.com and the ROTOWORLD Fantasy Draft Guide, a top guide for fantasy football enthusiasts.