Arby’s shifts focus to proteins with new marketing campaign
By Caitlin Gooch • July 29, 2014Arby’s announced a new marketing campaign geared toward Millennials and centered on the tagline: “We have the meats!” to kick off Arby’s latest LTO – the Mega Meat Stacks – featuring a lineup of three new sandwiches. In addition to new commercials, Arbys.com has a new look to align with the campaign and LTO launch. Fans can join in the conversation using #Meatcraft on Arby’s Twitter or Facebook pages.