At Fast-Food Chains, Paying by App Makes for Happier Meals
By Brett Eaton • September 12, 2013
You can pay for your Big Mac with a smartphone app in in Salt Lake City and in Austin, Tex., part of a test as McDonald’s (MCD) prepares to enter the brave new world of mobile payments. Other fast-food chains have moved to adopt digital ordering and payment apps: More than 10 percent of Starbucks (SBUX) transactions in the U.S. use mobile payments, and Domino’s (DPZ) claims that from 35 percent to 40 percent of its U.S. sales are made online.