Brand loyalty is far from dead
By Sarah Sutton • November 15, 2016
Brand loyalty is alive, well, and living in the hearts of many millennials. Two recent surveys—one by Facebook IQ, the research arm of Facebook, and the other by Buzz Marketing Group, a social media research and marketing specialist—indicate that millennials are hardly the brand snobs they’re made out to be. Millennials, in fact, are just as likely as Baby Boomers to be brand loyalists, according to a survey of 14,700 adults in the U.S. by Facebook IQ.