Burger King Makes Fans Choose between Star Wars and Whoppers
By Travis Riffe • December 12, 2019Burger King Germany is putting customers in a tough position: choose between Star Wars or Whoppers. A new campaign from Grabarz and Partners hinges on so-called “spoilers” to the long-awaited film “The Rise of Skywalker,” the final installment of the Star Wars trilogy sequel. A voice-activated coupon in the Burger King app will give customers a free Whopper if they take the leap and read “spoiler” information about the film out loud. In order for customers to order their food, they were required to read out lines that would potentially give away key plot points of the film. Burger King, however, not once actually mentions “Star Wars” in the whole campaign, but all the details are designed to point directly to the franchise.