Can ethical coffee help Chick-fil-A’s image?
By Caitlin Gooch • August 12, 2014
Chick-fil-A is getting into the premium coffee game by partnering with Thrive Farmers, a startup with a socially responsible mission. Thrive’s “do-gooder story,” along with photos of the farmers, will be told on Chick-fil-A coffee cups, which will also feature a link to a website created for the launch.