Carl’s Jr. and Hardee’s add Texas BBQ Thickburger to menu
By Caitlin Gooch • July 23, 2014
Carl’s Jr. and Hardee’s have introduced the Texas BBQ Thickburger, featuring smoked beef brisket piled on top of a Black Angus beef Thickburger patty. With the launch of the new burger, both chains now offer new sizes aimed at its target “young, hungry guy” demographic, 1/3-pound and 1/2-pound.
To celebrate the launch, Texas native and Sports Illustrated swimsuit model, Hannah Ferguson, will be featured in the new ad campaign, premiering next week.