Carl’s Jr., Hardee’s facilitate a Paris Hilton comeback
By Caitlin Gooch • July 31, 2014
Carl’s Jr. and Hardee’s TV spot for the new Texas BBQ Thickburger pays homage to Paris Hilton’s 2005 commercial for the brands, titled “I love Paris.” The new ad titled “I Love Texas” also features Sports Illustrated model Hannah Ferguson who stars as the newest spokesmodel for the chains.
“When Paris’ original ‘I Love Paris’ ad debuted in 2005, the worldwide reaction was overwhelming; so much so that the longer-form Director’s Cut of the ad crashed our servers when it was posted on our website. It really still stands as one of the most iconic ads of the last decade,” said CMO Brad Haley.