Chipotle Debuts ‘RAD Lands,’ an Unbranded Series for Kids
By Lauren Stacy • March 24, 2017
In partnership with Discovery Education, Chipotle is promoting an unbranded series meant to slyly teach kids about making good food choices. The episodes center on animated outer-space segments featuring a group called the Cultivators trying to save the galaxy’s animals and plants. Chipotle spokesman Chris Arnold commented on the series, noting that “it’s really a return to sort of normalcy from a marketing perspective, a return to the kinds of things that have really helped us define the Chipotle brand after a somewhat anomalous year in our evolution.”