Chipotle lauds food safety improvements in video
By Sarah Sutton • September 26, 2016
Chipotle made another effort Wednesday to assure its customers that the food safety issues responsible for the fast-casual brand’s recent troubles are a thing of the past. A video posted on Chipotle’s site features CEO/founder Steve Ells touting their recent improvements, which include increased transparency and traceability throughout the company’s supply chain, as well as better farming practices and more attention paid to restaurant inspections and handling practices. The ability to isolate and remove unsafe food from the supply chain is a goal for Chipotle’s improved tracking system.