Coca-Cola, McDonald’s Partner with Snapchat Scan
By Travis Riffe • December 19, 2019
McDonald’s and Coca-Cola are the first brands to partner with Snapchat on an initiative powered by its augmented reality utility platform, Scan, which provides users with AR lenses and content that changes depending on which products they scan and unlock. Now, users in the US with “Scan” activated on their iOS devices can unlock access to three immersive Coca-Cola AR lenses in their lens carousel when they scan the original Coca-Cola logo on products like Coca-Cola and Coke Zero cans. Users can retrieve three immersive McDonald’s lenses as well upon scanning French fry boxes, food trays and burger wrappers. Though McDonald’s and Coca-Cola are Scan’s first brand partners, any brand can utilize the feature by creating a marker tech lens via Snapchat’s public AR creation tool Lens Studio. Once submitted to Snapchat and approved, the lens automatically is enabled with Scan.