Walmart and Google Are Making Voice-Enabled Grocery Shopping Possible
By Sara Shaw • April 3, 2019
Starting this month, Walmart customers will be able to ask Google Assistant to add groceries to their digital carts starting with expanded Voice Order functionality.
Tom Ward, senior vice president of digital operations at Walmart U.S., said that customers should be “extra confident” Walmart will “quickly and accurately” identify the items they want “with the help of information from their prior purchases with us.”
Despite widespread adoption of voice-enabled devices, consumers have been slower to embrace voice shopping. Expanded functionality, however, has the potential to make consumers more comfortable and drive adoption.