Why It’s So Hard for Brands to Get Noticed on Amazon
By Chelsea Lish • November 19, 2014
Brands have a love-hate relationship with Amazon. But exclusive new research shows that even marketers that embrace the site face an uphill battle in grabbing shoppers’ attention. New York-based Millward Brown looked at how likely customers are to see products beyond the first page of search results on Amazon. During September, 75 million consumers searched for something at the online retailer, but only 30 percent clicked past the first page of search results. And unfortunately, brands have little control over how they pop up on Amazon since the company keeps its secret search algorithm under wraps.