Denny’s Launches ‘Remixed’ Atari Classics
By Chelsea Lish • July 9, 2014
While many marketers are obsessing about how to best reach millennials, Denny’s is teaming up with Atari to launch a campaign that targets the forgotten Gen X cohort. Denny’s will be releasing three of Atari’s classic games — Centipede, Asteroids and Breakout — on Denny’s mobile app but with a branded twist. The campaign is for “Greatest Hits Remixed,” a new limited-time menu featuring some of Denny’s classics altered slightly.