Diet Coke Amplifies Fans’ Tweets on Billboards in Times Square
By Matthew Lyle • September 4, 2015
The “ReTweets of Love” campaign kicks off this week with three tweets from Diet Coke fans in Texas, Oregon and Virginia recreated in artwork and displayed on a large billboard in the square. Throughout October, the ongoing campaign will see fans’ tweets transformed into designs by artists including Erik Marinovich, Marta Cerdà Alimbau and Jeff Rogers and appearing in a number of different places: in magazines, murals, as framed artworks and even on custom jewelry. All of this is, of course, hoped to encourage fans to tweet their love for the brand, by giving them back more than just a simple retweet.