Diet Coke Taps Designers to Broaden Its Brand Engagement
By Carlton Wilcoxson • March 16, 2016
Select fans who expressed their love for Diet Coke via Twitter were surprised when their 140 character expressions weren’t just re-tweeted, but were returned to them as unique works of art. As an extension of Coke’s Get a Taste Campaign, artists including Erik Marinovich, Marta Cerda Alimbau and Jeff Rogers designed over 50 gifts for lucky social media users, in a display of returning the love in a more meaningful way. The products were inspired by the look and taste of Diet Coke, and are a creative extensions of the connections that the brand has with customers around the world. ReTweets of Love aims to inspire brand love with its relevant and even quirky creations. So if love for a brand leads to brand loyalty, product evangelism and greater business, then this campaign represents just one way companies can foster this emotion. Take a look at some of the gifts below.