Facebook wants to become the new mobile storefront, unveils new ad tools for brands and retailers
By Hannah Wheeless • June 28, 2017
Facebook is upping its ad game by allowing retailers to feature video and overlays on product-focused posts. Brands that have utilized Facebooks’s Dynamic Ads, a feature enabling businesses to create targeted product campaigns, can now update their posts to become engaging videos or highlight a discount with an eye-catching overlay.