Hardee’s and Carl’s Jr. Lean Into Plant-Based Meat with New Breakfast Menus
By Travis Riffe • December 19, 2019
Sister brands Hardee’s and Carl’s Jr. are adding a suite of new breakfast items featuring plant-based products made by Beyond Meat. On Wednesday, Carl’s Jr. launched a Beyond Sausage burrito and a Beyond Sausage egg and cheese biscuit. In addition to this, Hardee’s will launch the above breakfast items, as well as a biscuit with just the Beyond Sausage and a plant-based version of its Thickburger, all on December 30. Hardee’s and Carl’s Jr. are betting that the success they’ve seen with Beyond Meat burgers will extend into breakfast, which drives about 20% of sales for Carl’s Jr. and 40% of sales for Hardee’s.