How Halo Top Is Conquering the Ice Cream Biz — Without Ads
By Lauren Stacy • March 10, 2017
At a time when it’s tougher than ever for products to earn and keep a place in the highly competitive supermarket freezer case, pints of low-calorie, protein-packed Halo Top are selling out in some stores, even with relatively high prices and, for now, limited marketing. What has propelled the brand’s success? Social and digital outreach to its hundreds of thousands of followers on Twitter, Instagram and Facebook. The company prides itself on generating all creative in-house to keep the brand’s voice authentic, and the numbers show it’s working well.