How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond
By Matthew Lyle • August 24, 2015
Call it the “Instagram Effect”—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It’s changed the way people portray themselves and see others.
And it’s having the same impact on brands.
Design teams are beginning to see the benefit of moving away from over-lit, over-staged and generally over-edited photography for their campaigns and instead are favoring a more organic (albeit filtered) look and feel that matches the medium—on Instagram itself, obviously, but also in print and across an array of other media.