How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care
By Hannah Wheeless • October 19, 2016
Studies show that 67 percent of Twitter users utilize the social media platform for customer service needs. Brands like Nike have caught onto this consumer trend and showed more than a 90 percent response rate to their customer questions and complaints. In today’s fast-paced world, the need for real-time digital interaction is becoming a necessity for brands to keep up with customer relationships.