How Wendy’s Cooked Up Its Killer Frozen Beef Tweet to McDonald’s
By Lauren Stacy • April 5, 2017
When McDonald’s announced its new initiative to use fresh beef in its Quarter Pounders, Wendy’s capitalized on the opportunity to take a few jabs at its competitor. Within an hour of McDonald’s initial tweet, Wendy’s responded with the same sassy brand voice that generated billions of impressions earlier this year. The chain credits its success to embracing who it truly is as a brand, and to using conversational channels like social to bring out its brand personality.