Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households
By Hannah Wheeless • June 28, 2017
Brands can soon target their Facebook ads down to a specific household or family. By picking up relationship and location information shared on Facebook, brands can then determine who is not only in their target audience, but who that audience lives with. Facebook believes this feature will help enable a stronger level of influencing by keeping family members in the know of each other’s online interests and shopping habits.