Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place

By Hannah Wheeless • September 20, 2017

Ikea fans can now furnish their homes before even stepping foot in the store. With the launch of the iOS 11, Ikea introduced their Ikea Place app with an augmented reality feature allowing users to digitally place furniture in their homes. Ikea is joined by Houzz, a design and home renovation community, as one of the first brands to embrace the latest augmented reality technology.

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Cool Stuff, E-commerce Insights, Customer, New Technology

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