Instagram automatically plays all video sound once it’s turned on
By Hannah Wheeless • September 20, 2017
Instagram is breaking the silence with a new feature that will autoplay the audio on videos. Before this new feature, users were required to click on the speaker icon within the post in order to enable audio. Now, users can scroll through their feed and all videos will automatically play with audio. This new feature applies to both organic and promoted posts, increasing the chance for users to get a brand’s full Instagram ad experience.