Instagram Is Now Letting Marketers Use Videos in Its Swipeable Carousel Ads
By Carlton Wilcoxson • May 4, 2016
Instagram is bringing videos to its Carousel ad format, allowing marketers to pick five videos—or a combination of videos and photos—for users to swipe through. Launch partners include Airbnb, Taco Bell, Hollister, IBM and W Hotels. The new format is an extension of Instagram’s existing carousel ads for photos that the company unveiled in March 2015. According to James Quarles, Instagram’s global head of business and brand development, the platform’s video views have increased 40 percent in the past six months. He claims Instagram’s internal studies have shown an increase in ad recall, and from a performance standpoint, such ads have driven a 58 percent lift in conversation rate. For more information click the link below.