Jack in the Box Targets Millennials
By Sarah Baker • September 25, 2014
Jack in Box is launching a Jack’s Munchie Peel instant-win game promotion. Jack’s instant-win stickers are attached to the purple-boxed Munchie Meals it sells only between 9 p.m. and 5 a.m. Millennials are heavily represented in this daypart, which has been a driver of positive same-store sales since the special late-night-only menu was introduced a year ago. For everyone 21 or over there also is a second chance to enter to win the grand prize: A two-night VIP experience for four in Las Vegas at the Hard Rock Hotel’s MTV Real World Suite.