KFC Introduces Special Holiday Buckets
By Travis Riffe • November 26, 2019
KFC has made seasonally themed buckets part of its marketing tradition going back to the ’70s.
This year, for the first time, KFC’s limited-edition holiday buckets will include original illustrations by award-winning children’s book author and illustrator Nicholas John Frith. As part of the effort, KFC is launching a #SecretSanders sweepstakes that offers the chance to win one of 11 KFC gifts, which are also hidden images within the illustration. To enter, KFC fans must post a photo to Instagram of their favorite item in the illustration between now and Dec. 22 using the hashtags #SecretSanders and #Entry.