KFC targets Hispanic audience with family-focused campaign
By Caitlin Gooch • October 8, 2014KFC has launched a new campaign titled “Together” to appeal to the growing Hispanic market with an ad spot that represents how families, and the Hispanic community as a whole, can be united at the dinner table.
“Gathering together with family is at the heart of the Hispanic culture. KFC wanted to show how the different choices of a Favorites Bucket brings together a diverse Hispanic community, and everyone can meet at the table and enjoy the meal,” said Rodrigo Coronel, spokesman for the Louisville, Ky.-based chain.