KFC Trolls ‘Clean-Eating’ Bloggers in New Ad Campaign
By Lauren Stacy • March 1, 2017
KFC has partnered with Figgy Poppleton-Rice—a “clean-eating fanatic” and blogger—in its latest campaign in the UK. The viral marketing effort pokes fun at healthy-living bloggers and their huge following by posting ridiculous life hacks and recipes—including a Clean Eating Burger from KFC made with a cauliflower bun, unsweetened almond yogurt, spiralized chicken breast, and kale.