KFC Will Bring Gaming to Instagram with the ‘Kentucky Fried Football Challenge’
By Lauren Stacy • December 30, 2016
On January 4th, KFC will launch a branded game on Instagram called the Kentucky Fried Football Challenge. The game starts on KFC’s Instagram page and then leads users to a series of pages based on which play they choose to “run”—with the ultimate goal of combining moves to score a touchdown. With the college football championship and NFL playoffs approaching, the brand hopes to engage consumers on the platform in a relevant and creative way.