Live Fowl Will Decide Which Burger King Locations Serve Popular Limited-Time Item
By Matthew Lyle • March 16, 2015
Burger King will bring back its wildly popular Chicken Fries, but where they will appear are subject to the whims of a real, live chicken named Gloria. Starting today, Burger King, because it can’t keep up the demand of Chicken Fries, is handing off “all Chicken Fries-related affairs to an ever-so-spontaneous being: a chicken named Gloria,” according to a press release titled “Is a chicken in charge of Burger King restaurants?”
Specifically, the chain is taking the chicken on what it’s calling a “national Random Gloria tour,” beginning today in New York and then fanning out across the country. She will appear at select Burger King locations and will determine whether that location will sell chicken fries on that particular day. She will choose whether locations will carry Chicken Fries by pecking into one of two bowls that say “yes” or “no.”
It is not clear how many locations Gloria will stop at each day, or how long the stunt will go on for.