McDonald’s Caters to Devotees with 1st Permanent E-commerce Shop
By Travis Riffe • December 5, 2019
McDonald’s debuted its first year-round e-commerce store that sells brand-themed merchandise, that isn’t available for purchase elsewhere. The new permanent online shop dubbed “Golden Arches Unlimited” rolls out with a holiday collection of timely items like sesame seed and Happy Meal Christmas tree ornaments, a red-and-green sweater and a winter beanie. McDonald’s said the shop will feature rotating seasonal collections throughout the year, and that it will restock some of the sold-out offerings. McDonald’s establishing a permanent e-commerce destination for merchandise shows their attempt to increase its appeal as a lifestyle brand that devoted fans can sport beyond its core fast food operations. At the same time, the online shop will help McDonald’s deepen insights into its most loyal customers.