McDonald’s is Testing Out a Fried Chicken Sandwich in Two Cities

By Travis Riffe • December 3, 2019

McDonald’s is finally testing chicken sandwiches to compete with other industry leaders. After the McChicken failed to inspire the same type of excitement surrounding other popular fried chicken sandwiches, the QSR is testing out a crispy chicken sandwich, made with a fried chicken filet topped with butter and crinkle-cut pickles on a potato roll. McDonald’s is also testing a deluxe version, which has tomatoes, lettuce and mayo. The tests are taking place now through January 26 in Knoxville, Tennessee, and Houston, Texas.

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Consumer Trends, Competitor, Customer, Whataburger Research, In the News, QSR, QSR Customer Experience

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